Simpli Food

We work with a large number of the UK and Ireland’s leading Blue Chip Fast Moving Consumer Goods Companies and have a variety of services we offer throughout Northern Ireland.

In Store/exhibition product demonstrators
Any Location

We organise product demonstrations in a wide range of locations. T
hey can happen in selected stores such as DIY warehouses (demonstrating tools both inside on aisle or outside in car parks).
They happen in shops which retail technology products such as digital cameras, PDAs, sat navs, etc.
The product demonstrations can also happen in other "tactical" locations, relevant to the target audience.
This might mean conducting the demonstrations in train stations, office areas, universities, night clubs, festivals, tourist attractions - or where ever is right for the product being demonstrated.

Mystery Shoppers

Intelligence gathering is an essential business tool with which can tell you both what is happening in your own stores and in those of your competitors. Our nationwide field marketing teams can give you a snapshot of what’s happening anywhere in the UK at any given point.

Specialist Retail Intellegence
The intellegence gathering work is done both covertly or overtly, depending on what you are trying to achieve. The mystery shoppers can enter the locations as your undercover intelligence gatherers or introduce themselves as being from head office.

Reporting Results
The mystery shoppers will fill out questionnaires, take photographs and complete site surveys of all locations visitied. Our head office team will then collate all the information into a detailed report for you to review and use in your retail strategy.

Retail Auditors

Merchandisers & POS Placement

The way your product and Point of Sale (POS) materials looks in the retail outlet is critical to the way it will sell. Our field marketing teams ensure that your product is given the best opportunity to be noticed on the shelves, using a range of marketing collateral to enhance its visibility.

Don't leave it up to apathetic shop staff, because it just doesn't happen!

Our experienced teams of merchandising staff will install your visual displays in any type of environment.

We are used to operating across supermarket multiples, high street retail stores, DIY warehouses, independents, Post Offices, you name it!

Our merchandising teams can be employed both short term & long term depending upon your specific requirements.

You can our POS positioning & merchandising teams for long term projects, serving and maintaining product displays across the country every week, or just as a tactical one off hit to a specific range of stores, a city or region.